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About Us

Mission Statement

“To supply quality and standard apparel products in local and global market”

Vision Statement

“To become a market leader and be a first clothing company in the country with leadership focus on product quality, process and delivery of products and service which are globally competitive and continuous improvement of our products, process, and people.”

In order to achieve our mission, we will:

Honestly practice, financial transparency, proactive management, emphasis on quality at all levels, continues improvement, planning, optimization or innovation and straggle marketing efforts and customer satisfactions.


The following their main activities:

  • Supplying and delivering high quality designed and Afghan branded apparel product in domestic and international markets.
  • Creating job opportunities for women and men in handicraft designing
  • Transferring and sharing handicraft knowledge, skills and competency through vocational training and education for job seeker or students
  • Motivating home businesses and manufacturing households for women and men across Kabul Afghanistan.

Success Factors

  • Worthy of Trust: We keep promise and are committed doing business the right direction.
  • Customer focused: We supply best quality of products with its services that delight our customer’s need and demand.
  • Teamwork: We work together, to meet the needs of our customers and to help our company succeed.
  • Employees We value our employees, encourage their talents and reward their performance
  • Environment: We Care about Our Communities and The Environment

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